Synopsis:
21st century is all about inheriting new technology trends. The Internet
has almost become a part of life like food, cloth, and shelter. The time has
come where physicality is becoming virtuality and due to the increase in
internet orientations, data is becoming the fuel for all types of industry.
Digitalization has been witnessed by most of the tech giants like TCS, Wipro,
Reliance, Infosys, HCL and many more in the list. This is not only changing the
way of market communication but also generating lots of job opportunities in
the field of the digital world of marketing. The Internet Era has significantly
changed the practice of brand promotion, marketing strategies, product
management, and sales. Social Media are now not only limited to chit-chat but
they have become the major market place. This is giving a vast and long-lasting
platform for marketers. This scenario of digitalization is attracting many
youths and enthusiast for becoming the part and to practice various marketing protocols.
Marketing is always being tuff and competitive job!! Everyone wants their digital presence either to be a small goods shop or big IT consultancy. Many new digital marketers are being engaged in the field and doing SEO, Campaign running, Branding, re-marketing, Awareness, etc. This blog is dedicated to all new digital marketers who have started recently and want to get success !!!
· Observer & listener!! Marketing
is a dynamic world. The marketing person should be a good observer. One has to
observe the customer behavior, market atmosphere, changing trends to reach out
to the audience and new campaign flavor. At the same time, you should have a listening
habit, A good listener always have the best picture of the things going on.
Never indulge in the false debate with the customer, either way, you can defend
yourself by addressing their problems. The observation and listening practice
will definitely help you to make a successful campaign strategy with increased
leads conversion.
· Common sense and confidence!! A famous line that we always listen to is that Common sense is very uncommon nowadays!! Marketing always needs to be built up by finding a solution for the customers. Most of the time product awareness or growth hacking is characterized by common-sense practice. The best example of this is “increasing the diameter of the toothpaste packet which ultimately increased the sale of the product as it is getting finished frequently. Another example is of Domino’s anywhere promotion- they made themselves approachable at all medium. Hungry customers could use Twitter, text messages, smartwatches, and smart TVs to get their orders in. The marketers should be confident enough to gain the faith of the customer. Your confidence will always work as a lead magnet which will help to gain more customer engagement.
· Customer-oriented campaign!! before designing any campaign make sure that you have gone through all the aspects like your campaign should overwhelm emotions, it should focus on the reality as more people can relate, should focus on meeting the needs of the customer and gaining for the brand. Digital marketing is all about creating a virtual market with physical end-user satisfaction. You must select the best platform to reach out to your audience it may be You-tube, Instagram, Facebook, snap chat, twitter or LinkedIn. As every social medium platform has its flavor audience. You should focus on the best keywords directed Ads to gain more success rate!!
· Always be updated!! As a marketer one has to be always updated with the latest trends and technology. The way of marketing is dynamically changing. One needs to have hands-on experience and practice over different marketing tools which are either used to design the campaign or to run. Always have full control over Ads run as campaign launching is always backed with money. One should have the best knowledge about setting up optimized bid value. Artificial intelligence is becoming the key tool in building different programs like crawling friendly page, chat boats, google analytics, preserving customer data, Analyzing market potential, helping in prediction and decision making, info-graphics, and demographic’s study and last but not least customer behavior analysis. One should be at least familiar with AI and ML tools as well as new trends.
· Be Ethical!! Sometimes a few things have two ways to achieve either going in ethical practice or going fraudulent way. You may get limited-time success by choosing the second way but this may ruin all your online presence with penalized by heavy charges. Never indulge in such practices as the use of the internet for monetization has increased and many scammers are taking benefits of these. Industry has strong regulation governing on serious issues like Copyright, IPR, spreading unhealthy rumors, misleading audience by fake product, fake personal branding. This kind of practice may lead to demolishing the firm’s image and also hampers customer's faith for those also who are practicing in an ethical way.
· Common sense and confidence!! A famous line that we always listen to is that Common sense is very uncommon nowadays!! Marketing always needs to be built up by finding a solution for the customers. Most of the time product awareness or growth hacking is characterized by common-sense practice. The best example of this is “increasing the diameter of the toothpaste packet which ultimately increased the sale of the product as it is getting finished frequently. Another example is of Domino’s anywhere promotion- they made themselves approachable at all medium. Hungry customers could use Twitter, text messages, smartwatches, and smart TVs to get their orders in. The marketers should be confident enough to gain the faith of the customer. Your confidence will always work as a lead magnet which will help to gain more customer engagement.
· Customer-oriented campaign!! before designing any campaign make sure that you have gone through all the aspects like your campaign should overwhelm emotions, it should focus on the reality as more people can relate, should focus on meeting the needs of the customer and gaining for the brand. Digital marketing is all about creating a virtual market with physical end-user satisfaction. You must select the best platform to reach out to your audience it may be You-tube, Instagram, Facebook, snap chat, twitter or LinkedIn. As every social medium platform has its flavor audience. You should focus on the best keywords directed Ads to gain more success rate!!
· Always be updated!! As a marketer one has to be always updated with the latest trends and technology. The way of marketing is dynamically changing. One needs to have hands-on experience and practice over different marketing tools which are either used to design the campaign or to run. Always have full control over Ads run as campaign launching is always backed with money. One should have the best knowledge about setting up optimized bid value. Artificial intelligence is becoming the key tool in building different programs like crawling friendly page, chat boats, google analytics, preserving customer data, Analyzing market potential, helping in prediction and decision making, info-graphics, and demographic’s study and last but not least customer behavior analysis. One should be at least familiar with AI and ML tools as well as new trends.
· Be Ethical!! Sometimes a few things have two ways to achieve either going in ethical practice or going fraudulent way. You may get limited-time success by choosing the second way but this may ruin all your online presence with penalized by heavy charges. Never indulge in such practices as the use of the internet for monetization has increased and many scammers are taking benefits of these. Industry has strong regulation governing on serious issues like Copyright, IPR, spreading unhealthy rumors, misleading audience by fake product, fake personal branding. This kind of practice may lead to demolishing the firm’s image and also hampers customer's faith for those also who are practicing in an ethical way.
I hope these points will help you in
establishing your efforts and will bring a good and dynamic digital marketer
out of you!!
ALL THE BEST FOR THE
FUTURE
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